Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients,And IFINIX DIGITAL MEDIA allows you to build relationships with leads, customers and past customers,Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your company. That’s why email marketing works at it’s best when it is personalised.
Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. Marketing emails may also seek to share a general message on the company's behalf, such as in the wake of a natural disaster or company scandal.
At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. At its worst, this kind of marketing can drive customers away with persistently annoying spam emails.
If you’re looking to level up your B2B lead generation for sales and marketing, look no further. INFINX is trusted by 500+ B2B sales and marketing teams worldwide!
Gain access to a global database of 400 million business profiles and 10 million companies. Make it easier for your B2B sales team to target, qualify and engage leads fast, while your B2B marketing team can power up their campaigns, increasing reach and generating leads that convert
Business to consumer, otherwise known as ‘B2C’ refers to direct selling between a business and an individual, known as a consumer.It applies to any type of direct to consumer selling. For example, this could include products, services, subscriptions or contracts. Generally, any commerce between a business and a consumer.
Although it covers any type of of direct selling, it is mainly associated with online selling, also known as e-commerce.
The growth in online sales has created challenges for traditional businesses on the high street. To stay competitive, they also need to build a service online.
