SEO OPTIMIZATION



SEARCH ENGINE OPTIMIZATION



SEO ANALYSIS

An extensive keyword analysis is the foundation of each search engine optimization.Infinix Technically helps in SEO optimization which involves correct using of the relevant SEO tags such as title tags, meta descriptions and heading tags, but also include improving the page load speed and the use of structured data,The website should be user-friendly when accessed from desktop computers as well as from mobile devices.In order to genarate organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm. Since each search engine has a different ranking algorithm,
By breaking down your strategy and thinking about SEO it will be much easier to organize and execute your optimization plans as these three categories .

On-Page SEO

The practice of optimizing web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.

Off-Page SEO

Actions that are taken outside of your own website to impact your rankings within search engine results pages (SERPs)

Technical SEO

Process of ensuring that a website meets the technical requirements of modern search engines,Which refers to website and server optimizations

SIX SEO RULES

SEO ANALYSIS

SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines like Google. It’s arguably the first step to take before you start an SEO campaign.

TECHNICAL SEO OPTIMIZATION

Improving the technical aspects of a website to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl,The search engines are the pillars of technical optimization.

USABLITY CHECK

Usability check is an all-in-one analytics and feedback solution that allows you to view and record your users’ behavior on your website,This tool makes it easy to gather usable data and turn your website into a conversion powerhouse.

LINK BUILDING

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Search engines use links to crawl the web.

CONTENT MARKEING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

SOCIAL MEDIA MARKETTING

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic, Social media is about meeting your target audience.

Social media marketing(SMM)



SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results. Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.


The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers,The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time, i.e. it appears more human-like.
By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by making complaints. This type of SMM is called Social Customer Relation Management (Social CRM), which can further lead to enhancing credibility and return on investment (ROI), of course, if the users are satisfied with content, relationship with the company and the service provided.

Elements of SMM



Identify Business Goals


Set Marketing Objectives


Identify Ideal Customers


Research Competition


Choose Channels and Tactics


Create a Content Strategy


Allocate Budget


Assign Roles