Infinix Digital Media understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. INFINIX states that when enterprises assume their target audience is part of the total user count, they have a better chance of attracting and engaging them via any platform that they are using. However, leaders need to be wary of common social media pitfalls in the journey.
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
Bases on recent Statistics Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year,Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the content their users want to see.
With paid advertising, both businesses and consumers win. Businesses can reach their audiences in ways they couldn’t with organic, and they can easily track their online and offline ad performance. The offline tracking data will show businesses the true value of their paid Facebook advertisements. In addition, paid media will influence earned media. The more visible your post is to your audience, the higher the probability of your post being shared. The ‘Share’ is what keeps social media marketing running. As for consumers, they will see the advertisements that are relevant to them, and they will have easy access to businesses’ information